Early morning dew
An Early morning ride today in the dark and mist to Starbucks. Not quite the same as hitting the trails at dawn, but for today it will have to do. In the end, it doesn't matter what you do or where you do it, the important point is to 'Just Do It'. I love that Nike campaign, one of the best ever. I can't get Nike to sponsor me, so I think I will sponsor Nike. In fact, there are a number of companies whose products I use and love. I think that it is important for these companies to remember that it is us, the consumer that keeps them going. So from now on, I am going to list and talk about some of these companies that "I Sponsor". What about you, what companies do you Sponsor?
One of my favorite blogs to read is the Culture section of the Salsa website. These guys have come up with a great formula for tying their products to an image and a sense of adventure. The postings on their blog detail actual trips using their products by the staff. These guys are great writers, great photographers, and great people. The end result is that each time I read a new post, I want to go some place new. Heck, I never thought I would want to bike in the snow, I mean years ago I did it because I commuted by bike, but that was a while ago. Now, well, I want a Mukluk fully loaded and heading off into Denali or some other remote, cold and snow covered destination.